Warburtons · Joyful & Triumphant

Warburtons Mission Crumbtrol

Fifth Wall VFX created a photo-real CG reconstruction of the NASA Mission Control room as it stood in 1969 for a Warburtons commercial celebrating 150 years. The virtual set was built in parallel with the practical set using Chaos Arena, allowing real-time reflections and live camera synchronisation. This approach treated CGI as pre-production rather than post-production, enabling creative adjustments during filming.

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Credits

Director
Declan Lowney (Merman)
Production
Merman (UK), Atlanta – The Artery VFX (NYC)
Virtual Production
Quite Brilliant
Editor
Leo King @ Stitch
Post Production
Freefolk
Grade
Duncan Russell
Composer
Raphael Fimm (Leland Music)