Jaguar Origins

A collaboration between Fifth Wall VFX, ewanme Ltd, and Accenture Song showcasing vehicles for the JLR Jaguar Origins campaign. The team created digital twins of the E-Type and Type 00 concept car that appear to levitate in an infinite gallery space, viewed in close detail. The Type 00 was also rendered driving in and out of scenes.

The studio visited JLR's Research & Development facility to capture completely accurate references of the concept car in order to faithfully recreate the Type 00's unique satin paintwork, and built E-Type grille details from scanned panels using V-Ray .